Taking a jobs-to-be-done approach to embedded finance  The logic of embedded finance is obvious, what’s needed is to bring it to life. Embedded finance is transformative “Software is eating the world, and #embeddedfinance is its chocolate sauce on top” – Shaul David, Head of Growth at Railsbank (Twitter) Embedded finance is transformative. And people are

What is embedded finance and why you should care? In just a few years, embedded finance has transformed from a hyped-up buzzword to a concept that is fundamentally changing how businesses and consumers engage with financial services. The best way to understand embedded finance is as a way to seamlessly integrate financial services with a

According to the FCA’s Financial Lives 2020 survey, 53% of the UK’s population surveyed responded as not having insurance products. This difference between the volume of insurance that is economically beneficial for society and the volume of coverage that is actually purchased, is defined as the protection gap. The impact of this protection gap translates

“Banking is no longer somewhere you go, but something you do” as Brett King said way back in 2012. And it is very much in keeping to what we are seeing across the industry now. From people consciously and proactively reaching out to their financial institutions to contextual channels offering them products that meet their

FTT Embedded Finance UK & Europe showcased this panel discussion moderated by Richard Maton, Managing Director at Aperio Strategy. Rockstar speakers reflected on the learnings from brokerages, on integrating investing into vertical offerings through embedded investment. The panel also explored the most profitable products in embedded wealth management and building APIs to achieve seamless account

Tech-driven banking began innovating and addressing specific needs and was coined “The great un-bundling”. Currently we are seeing trends towards the opposite direction, as fintechs have begun to ‘re-bundle’ some of these innovations in an effort to scale up and increase market share. What are the benefits and challenges of these trends? At FTT Embedded

In a relatively short amount of time embedded finance has become a multi-billion pound sector. According to research from Lightyear Capital, embedded finance is on track to grow to £164 billion in revenue by 2025, up from £16 billion in 2020, indicating the vast potential of this sector.  Firms in the finance industry are increasingly

As banks globally undertake digital banking transformations, embedded finance is a fast-growing trend that many non-financial companies have begun implementing within their own strategies – but what are the best practices to get this done properly? At FTT Embedded Finance UK & Europe 2021, our rockstar panellists argued about the different approaches to enhancing value

“Banking is necessary, but banks are not” Bill Gates’ 1994 famous quote is the realisation of the concept of embedded finance: The integration of financial services that are adopted by non-financial institutions. At FTT Embedded Finance UK & Europe 2021, our panel of rockstar speakers debated the big questions in embedded finance: How can we

How can we create payment experiences that inspire genuine brand affection? FTT Embedded Finance UK and Europe presented an exclusive panel discussion with Derek Stewart (Founder and CEO at PAYSME), Otabek Nuritdinov (Co-Founder and CEO at StormPay), Alex Reddish (Managing Director at Tribe Payments) and moderated by Tasneem Harnekar (Global Head of Operations at Alchemy