FinTECHTalents is, at its core, driven by communities and what they can create. By bringing together our unique mix of technologist and innovators from the across the financial services, technology, design and academic sectors we aim to share ideas and catalyse new ones.
The Customer First Stream on Day 2 of the Festival brings the skills sets of our community together to explore how to create the best products and services to best meet the needs of diverse sets of consumers.
Understanding diversity means putting customer need first and letting that inform your product idea and design and, ultimately, business strategy. Considering millennial behaviour and demand is important but a more fulsome strategy would understand how needs and demand evolve over the course of life.
The demand for financial services is as complex as a person’s life journey – whether meeting your needs as you move from education to full-time employment, planning a family, buying a home, thinking about a career change or planning for the later stages of what is, for many, a longer and healthier life. Comprehending the challenges and opportunities through the range of life stages is crucial to delivering the best outcomes for consumers.
Designing for life: Embracing the lifecycle approach to financial services will explore how to do what it says on the tin and match evolving consumer needs to better products and services. We have a panel which represents the exciting potential of the sector to harness both technology and understanding and create the personalized industry of the future.