Fintech Talents

Fintech Talents

Kallyas is an ultra-premium, responsive theme built for today websites.

T (212) 555 55 00
Email: sales@yourwebsite.com

Your Company LTD
Street nr 100, 4536534, Chicago, US


Content

STAY TUNED

The rise of Super Apps

by Our Community / Tuesday 08 March 2022 / Published in Blog, Content, Customer Experience, Embedded Finance, Innovation, Partnership, Payments, Regulation
Super-apps

Already in widespread use in China and other nations, super apps are yet to reach mainstream appeal across the West. While individual smart phone apps are extraordinarily popular, few of these applications offer more than a few core services to users. In China, WeChat is the definitive super app, with users being able to do everything from book a taxi, send messages, buy products or enquire about banking services.

According to a study by PYMNTS, customers want access to a super app that combines a number of activities on a single platform. The survey found that 67% of respondents would like to see at least two activities integrated into a single app, illustrating the increasing demand for platforms like WeChat in the US and Europe.

 

Potential contenders?

While no single app may yet live up to the title of super app across the West, a number of social media platforms having expressed their intention of bundling more products together under a single title to make the life of their customers easier.

With close to 230 million daily active users, Snap has a very large user base and is working to build into a super app. Thanks in part to the parent company of WeChat, Tencent, investing 12 per cent in Snap, the social media company is learning how to develop the current product offering to better meet the needs of consumers in many areas of their life.

In practice, this means giving developers the ability to build new services based on the augmented reality technology they possess. A number of so-called mini apps have also been introduced into the Snap ecosystem, including new services through Poshmark and Verishop and being able to purchase movie tickets from Atom.

 

Broad appeal

There are only a few social media companies and platforms who are not experimenting with integrating more services into the core platform. WhatsApp is working to introduce loan applications through the platform and TikTok already offered an in-app shopping experience.

Mainstream retailers are also working to build financial services based super apps that enable users to manage all of their money from one single app. Hazel by Walmart have acquired a number of Fintech start-ups including Even Responsible Finance, an early wage access firm, and ONE Finance, a neobank, with the aim to create a super app for their shoppers and staff.

“Brands – large and small – in all sectors are trying to create more value for their customers and now have the opportunity to apply ‘super app’ thinking”, says Simon Torrance, CEO of Embedded Finance & Super App Strategies. “Technologies are now mature and cost effective to allow any company to complement their own services with relevant and useful 3rd party digital services to increase customer loyalty and generate new high margin new revenues”.

The potential of these nascent super apps to grow is significant, but they face challenges such as an uncertain regulatory environment and competition from tech giants. What is clear, is the drive by a broad range of social media companies and other businesses to bundle their services together for an improved customer experience.

It may be the case that in a few years, people living in cities like London and Paris will be able to open their social media app and be able to order food directly to the house, take out a loan and buy a car.

 

We will continue this discussion at FTT Embedded Finance & Super Apps on 26th April, London, where we focus on how Super Apps are redefining the future of financial services. Register now to join our community as we explore the key trends, technologies and innovations that are driving embedded finance & super apps in 2022 and beyond.

_____________________________________________________________________

Written by Finbarr Toesland, Editorial Contributor.


Tagged under: finance, fintech, phones, Splash, super-apps

Recent Posts

  • FTT Chat, FTT Payments, BR-DGE

    FTT Chat: BR-DGE share expansion plans and orchestration success

    Behind the checkout curtain: Helen Owen talks p...
  • Empowering Members, One Loan at a Time: A Conversation with Ciara Davies, CEO of Metro MoneyWise Credit Union

    Who says that credit unions can’t innovat...
  • Lending through change: A conversation with Simon Taylor, Melton Building Society

    Data, niches, and AI: Simon Taylor on the evolu...
  • Registration now open for the 2025 edition of the FTT Fintech Festival

    2nd June 2025, London: Registration for the 202...
  • From complex to seamless: A chat with Roger Vincent, Bourn

    Built for growth, designed for simplicity At FT...


  • Home
  • Call for speakers
  • View all events
  • Fintech Talents events
    • FTT Fintech Festival 2025
    • FTT AI Transformation 2025
    • FTT Mutuals 2025
    • Breakfast briefing: Lending with intelligence 2025
    • FTT Financial Services Futures 2025
    • FTT Lending 2026
    • FTT Payments 2026
    • Fintech Talents Road Trip 2026
    • Fintech Talents North America 2026
  • FTT Embedded Finance & Super-Apps events
    • FTT Embedded Finance & Super-Apps Europe 2026
    • Customer Alpha Europe 2026
    • FTT Embedded Finance & Super-Apps North America East Coast 2026
    • Customer Alpha North America East Coast 2026
    • FTT Embedded Finance & Super-Apps North America West Coast 2026
    • Customer Alpha North America West Coast 2026
  • Future Identity events
    • Future Identity Festival 2025
    • FID Fraud & FinCrime – Fall Europe 2025
    • Future Identity Finance Europe 2026
    • FID Fraud & FinCrime – Spring Europe 2026
    • Future Identity Customer Europe 2026
    • FID Fraud & FinCrime – Summer Europe 2026
    • Future Identity Finance North America 2026
    • Future Identity Customer North America 2026
  • Past events
    • Fraud prevention & customer experience webinar 2025
    • Open Finance & Consumer Duty webinar 2024
    • FTT SME Banking 2023
    • Unboxing the Next Generation of Embedded Finance 2023
    • FTT AI Transformation webinar 2024
  • Content
    • All Content
    • Interviews
    • Opinion
    • Videos
    • Digital Reports
  • VC INNOVATIONS – Accelerated Marketing

GET IN TOUCH

T +44 203 835 2829
Email: marketing@vcinnovations.co.uk

LONDON
85 Tottenham Court Road, London W1T 4TQ
Open in Google Maps

NEW YORK
477 Broadway, 2nd Floor, Suite 1033, New York, NY 10013
Open in Google Maps

QUICK LINKS

  • Home
  • About VC INNOVATIONS
  • Events
  • FAQs
  • LinkedIn
  • Twitter
  • YouTube
  • Instagram

RECENT POSTS

  • FTT Chat, FTT Payments, BR-DGE

    FTT Chat: BR-DGE share expansion plans and orchestration success

    Behind the checkout curtain: Helen Owen talks p...
  • Empowering Members, One Loan at a Time: A Conversation with Ciara Davies, CEO of Metro MoneyWise Credit Union

    Who says that credit unions can’t innovat...
  • Lending through change: A conversation with Simon Taylor, Melton Building Society

    Data, niches, and AI: Simon Taylor on the evolu...
  • Privacy Policy

© VC Innovations 2018. All Rights Reserved.



TOP
 
SAVE £700 WITH THE SUPER EARLY BIRD BEFORE 4th JULY
BOOK TODAY
 
 
SAVE £700 WITH THE SUPER EARLY BIRD BEFORE 4th JULY
BOOK TODAY
 
 
SAVE £700 WITH THE SUPER EARLY BIRD BEFORE 4th JULY
BOOK TODAY
 
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Get involved


FTT Payments 2025 - Download previous attendee list


Download now


Press & Media Pass


Get involved



FTT Mutuals 2025 - Download previous attendee list


FTT AI Transformation 2025 - Download previous attendee list


Get involved


Get involved