Intense competition German-based lemon.markets is one of the companies that recently raised €15 million to support the launch of its product that gives non-financial firms the ability to offer stock trading services. Synovus Bank in the US has already created a money-as-a-service offering that joins together payment processing, banking and lending solutions. Berlin-based Banxware bills itself as

starbucks banking embedded finance

To most people, Starbucks is a cafe that serves coffee, food and snacks. But this global coffee firm can also be viewed as one of the world’s largest neobanks. Thanks to the “Starbucks is a bank” vision of Starbucks CEO Howard Schultz, millions of Starbucks customers who are members of the rewards programme are essentially

Embedded Finance

What does Embedded Finance mean for banks and established financial institutions? Is this a further disaggregation of the services they offer? Looking at some of the new ‘players’ – big tech, retailers, manufacturers and so on, will this translate into a further erosion of the incumbents’ hold on the customer? FTT Embedded Finance North America

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