Our community of innovators and industry practitioners, including retailers, manufacturers, financial institutions, insurers, telcos, embedders and tech providers, recently gathered at FTT Embedded Finance & Super Apps. We delved into the technologies, innovations and trends that are re-defining the future of how financial services are devised and distributed.  

During the event, Lisa Moyle, Co-Founder and Chief Strategy Officer at VC Innovations, caught up with Angus Ross, Chief Growth and Revenue Officer, Banking as a Service, at Finastra to discuss the most exciting trends and technologies shaping the future of embedded finance. 

Finastra is one of the largest fintech companies in the world, offering solutions and platforms within payments, lending, retail banking and investment management amongst many others. Angus highlights that providing a broad portfolio of financial services allows Finastra to meet the needs of different financial providers, and their end users, to fully leverage the opportunity for embedded finance.  

“The day job of embedders and bankers is very different. Embedders don’t think about what financial products and services their customers want. They think about how they service their customers in the specific point of context that they own.” Angus explains, “To give you an example, Xero, they are a cloud native accounting platform, and their main thinking is about accountants, bookkeepers or small businesses needing to track their cash flow, do their taxes, pay their employees…not about embedding a lending product or making a payment to a merchant. However, their customers are asking for that, and there is where we can start to join the dots.”  

To learn more about embedded finance and Finastra, watch the video below:  

The next edition of FTT Embedded Finance & Super Apps will take place in San Francisco on December 13th 2022 (North America) and live as part of the Fintech Talents Festival on 14th and 15th November 2022 at The Brewery, London. Save the dates!