• Home
  • Visit
    • Plan your visit
    • Meet the team
  • Content
    • Key themes
    • Agenda
    • Related content
  • Speakers
  • Partners
  • Register Now
  • CO-LOCATED WITH:
  • Future Identity FinanceFuture Identity Finance

Fintech Talents

Fintech Talents

Kallyas is an ultra-premium, responsive theme built for today websites.

T (212) 555 55 00
Email: sales@yourwebsite.com

Your Company LTD
Street nr 100, 4536534, Chicago, US

  • Home
  • Visit
    • Who attends?
    • Steering committee
    • Plan your visit
    • Meet the team
  • Content
    • Key themes
    • Agenda
    • Related content
  • Speakers
  • Partners
  • GET INVOLVED

Content

STAY TUNED

“Login”: The internet’s largest unsolved problem

by Our Community / Tuesday 19 October 2021 / Published in Content
fintech

Rod Boothby, Santander’s Global Head of Identity and co-chair of the Open Digital Trust Initiative at the Institute of International Finance (IIF), explores what the number of people taking to search engines to ask how to “Login”, reveals about the challenge of online identity.

Identity is the largest unsolved problem on the Internet.

How do we trust each other online? How do we get access to things? How do we login?

And we have proof it is the biggest problem.

The Google Trends graph below compares the numbers of worldwide searches for “Login”, “Trump”, “Covid,” “Football” and “Apple”, from 2004 – present day.

digital identity graphThe first wave of digital identity began with companies giving digital IDs to their employees.

The second wave was the arrival of digital IDs for customers.

Looking at the graph you can clearly see where the second wave begins in 2008, when Web 2.0 arrived in earnest.

Billions of people took to Google to work out how the heck to “Login”.

Interest in “Football” and “Apple” pales in comparison to the simple challenge of how do I “Login”? Not even the arrival of Donald Trump reached the level of interest that challenges with identity and logins cause around the world.

Covid is the only thing that has generated as much ‘interest’ as Identity and Login.

To me, as an economist, this says that the challenges of identity and access are huge and that means there is a massive opportunity.

Do you want to solve the biggest problem on the Internet?

If the answer is yes, then join us.

We are developing the third wave in Identity: Bring Your Own Trusted Identity. One identity solution that you can use everywhere, knowing that your privacy and your data will be protected.

I believe that Identity Information is an asset. I want it protected by an institution I trust, such as my bank. When I am logging, if you want to know about me, ask my bank.

To learn more, read the GAIN DIGITAL TRUST paper. If you are in a financial institution, join the Open Digital Trust Initiative at the IIF. And check out the work being done by Nick Mothershaw and the team at OIX – Open Identity Exchange. They are working to develop a global trust framework that can act as an overlay for solutions based on OpenID, Trust over IP and Microsoft DID.


Tagged under: Authentication, digital identity, login, online banking, passeords, Splash

Recent Posts

  • Knitting together the future of a more sustainable industry

    Martin Sladecek , Director of Digital Strategic...
  • A beginner’s guide for brands: What is embedded finance?

    ...
  • Financial activism – can fintech save the world?

    Can fintech save the world? We ask Paul Trotter...
  • The value of connectivity for fintech

    Karen Bradbury, FS Sector Lead from Invest NI p...
  • A fintech is born

    Hear from Charlie Platt , President, EMEA, SAP ...


  • Home
  • Events
    • FTT Lending 3.0 2023
    • Future Identity Finance 2023
    • Fintech Talents Road Trip – Paris 2023
    • Fintech Talents Road Trip – Stockholm 2023
    • Fintech Talents Road Trip – Berlin 2023
    • FTT Embedded Finance Europe 2023
    • Customer Alpha Europe 2023
    • FTT DeFi 2023
    • Fintech Talents North America 2023
    • Fintech Talents Festival London 2023
    • Future Identity Festival 2023
    • FTT Building Societies 2023
    • FTT Embedded Finance North America 2023
    • See all events
  • Content
    • All Content
    • Interviews
    • Opinion
    • Videos
    • Digital Reports
  • VC INNOVATIONS – Accelerated Marketing
  • facebook
  • linkedin
  • youtube
  • twitter

GET IN TOUCH

T 0208 0045 517
Email: info@vcinnovations.co.uk

VC INNOVATIONS
1 Quality Court, London WC2A 1HR

Open in Google Maps

QUICK LINKS

  • Home
  • About VC INNOVATIONS

Connect with us

  • facebook
  • linkedin
  • youtube
  • twitter

RECENT POSTS

  • Knitting together the future of a more sustainable industry

    Martin Sladecek , Director of Digital Strategic...
  • A beginner’s guide for brands: What is embedded finance?

    ...
  • Financial activism – can fintech save the world?

    Can fintech save the world? We ask Paul Trotter...
  • Privacy Policy
Fintech Talents

© FintechTalents 2022. All Rights Reserved.



TOP
Fintech Talents Road Trip - Paris 2023 - Complimentary Pass


Fintech Talents Road Trip - Berlin 2023 - Get Involved


Fintech Talents Road Trip - Berlin 2023 - Complimentary pass


Fintech Talents Road Trip - Stockholm 2023 - Get Involved


Fintech Talents Road Trip - Stockholm 2023 - Complimentary Pass


Fintech Talents Road Trip - Paris 2023 - Get Involved


Fintech Talents NA 2023 - Register your interest


FTT Lending 3.0 2023 - Get Involved


Get your Rockstar Pass

Download the Report



This website uses cookies to give you the best experience. Agree by clicking the 'Accept' button. Read our Privacy Policy.