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Cryptocurrency: Europe’s untapped market opportunity

by Lisa Moyle / Tuesday 01 February 2022 / Published in Content, Fintech
Cryptocurrency

A full room of attendees gathered at the Fintech Talents Stage for a discussion on cryptocurrency. 

Philip Gradwell, Chief Economist, Chainalysis and Joon Ian Wong, Joon Ian Wong Consulting Editor, The Street, made the most of the opportunity to discuss – IRL – a topic close to their hearts.  

A informal, show of hands poll pointed to 40% of what is, granted, a sophisticated community, owning some bitcoin and/or Sol . When it came to how many had conducted a cross protocol yield farm with a flash loan, just one of our attendees had, or at least understood what that meant.  

In a fast-evolving landscape in which the data is far from standardized, it is by no mean feat that Chainalysis published an extremely informative report on crypto uptake in Europe. Roughly 25% of value being moved globally is in Europe – Northern & Western Europe in particular.   

The rise of DeFi and institutional activity are key drivers in making Europe a hub for crypto – take note Silicon Valley. Europe has some large exchanges that act as large conduits between regions, which have benefited from the structural changes in the geographical distribution of crypto holdings. 

 Tying together global political and economic trends and the impact of the pandemic, the interplay of which have raised the awareness and demand for crypto in recent years. Beyond crypto as a financial asset, the growing exploration of the potential of technologies, like Ethereum, being leveraged for a wide range of use cases is also having an impact.  

The session demystifies and educates on topics that, for many of us, are both new and even a bit daunting. 

Want to learn more about who in Europe is leading the way in terms of adoption and the opportunities that generates for fintechs? This is a session to watch in full and think about what it means for businesses across the financial services ecosystem.  

‘

Register now to join us at FTT DeFi on 12th July, the one-day show exploring the opportunities and challenges of decentralised finance in financial services. We will bring together the fast-growing ecosystem of providers and innovators, as well as established financial institutions.


Tagged under: Crypto, Cryptocurrency, market, Panel discussion, Splash

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