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Super-apps tailored to lifestyle choices: FTT Chat with Yuval Rechter, Revolut

by Lisa Moyle / Tuesday 30 August 2022 / Published in Interviews

Revolut is one of the fastest growing challenger banks across the globe – supporting over 20 million personal users and 500,000 businesses across 36 countries.

Following success in Europe, Revolut has more recently set its sights on the US market as a next step in becoming the global retail bank of choice for consumers and businesses. I sat down with Revolut’s General Manager of US, Yuval Rechter, to discuss the company’s plans for expansion, super-app offerings and what sets their products apart from the competition.

Yuval joined Revolut this year with the intention of growing and expanding the company’s presence in the US market. Talking to embedded finance trends in the US and the benefit for US customers, Yuval spoke positively about how, with the huge increase in the use of mobile apps in recent years, the US and whole world is now looking for a financial super-app. Super-apps will enable consumers to do everything they want in order to lead a chosen lifestyle.

Yuval highlighted the synergies between embedded finance and super-apps. Embedded finance allows for the seamless integration of personalised financial products. When building this in-app, on the front-end a user is given different options based on what they want to do, but they can always do these without leaving the app.

By providing the capabilities for customers to do everything they want within one app, embedded finance and the development of super-apps can be seen as taking a significant step toward financial freedom and making these financial products accessible to the masses.

Yuval also expands on the products currently available to Revolut customers in the US, including wealth and trading products, allowing customers to trade cryptocurrencies to over $200,000 per month with zero fees, as well as travel perks and the opportunity for customers to personalise their cards. You can listen to the full interview now through the link below.

Yuval will join us as a speaker at FTT Embedded Finance & Super-Apps on December 1st in San Francisco. Register for your pass now to hear more from Yuval and our other Rockstar speakers across financial services, retail and e-commerce.


Tagged under: Interview, Splash, Splash page, superapp

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