From unlocking the secrets of creator monetization and uncovering the novel technologies that are spearheading the payments revolution, to unpacking the democratization of access to wealth management, the Embedded Finance stage at the 4th Fintech Talents Festival left no financial stone unturned.
With discussions led by HSBC, Goldman Sachs, eBay, OnlyFans, Mastercard, Uber and more, the Embedded Finance stage dissected and debated the latest industry trends to reveal just how embedded finance is transforming broad swathes of financial services.
2000+ senior decision makers in the financial services space gathered to learn from 400+ rockstar speakers across 6 stages at The Brewery London last week. If, however, you missed it, don’t fret! I’ve included 4 key takeaways from our jam-packed agenda below to give you a taste of what transpired:
Embedded Finance is redefining the future of online retail
Payments play a central role in the evolving relationship between brands and customers. With payment processes becoming increasingly seamless across all platforms, the current consumer appetite and expectations have shifted dramatically. Providing a frictionless experience is crucial.
Uber, Marqeta and Your Mind Media explored how brands can lead embedded finance adoption by integrating card programs and digital wallets to support their core business. Ideas for overcoming challenges regarding the delivery of a frictionless user experience and thoughts on the metaverse, crypto acceptance and financing options at checkout were discussed in detail, leaving the whole room excited for the next frontier of online retail.
The integration of crypto payments into the mainstream still hangs in the balance
The prospect of crypto payments being adopted into the mainstream has tempted the financial services industry for years and the embedded finance stage fostered lively discussion on whether this notion had premise to become reality. Ziglu, Caxton, Maslife and UK Finance delved into the risks and opportunities of utilizing cryptocurrencies as a means of payment, discussing regulation discrepancies, duty of care towards customers, strategies to embed crypto currencies at the point of sale and more.
Non-financial brands must collaborate with partners to seamlessly and effectively incorporate their financial offerings
When brand equity and trust are at stake, it’s imperative for brands to choose technology platforms that flawlessly (and safely) integrate embedded finance into their customer journey. Goldman Sachs, eBay, dLocal and Aperture explored how non-financial brands build best-in-class financial services on the Embedded Finance stage on day one of the Fintech Talents Festival.
With a wealth of technology available to deliver on the promise of embedded finance, our panellists had lively conversations on how to decide which tools best enable brands to offer services that meet the needs of their customers, providing ample food for thought to our audience.
The big questions surrounding social media monetization were discussed
OnlyFans, Vamp, Propel and VC Innovations sat down to analyse key trends and topics on the creator economy and social media monetisation. From learning how understanding the financial needs of creators helps capitalize on the dynamic nature of the creator economy to hearing how companies surpass common challenges to streamline payments for creators, this panel examined monetization with a fine-toothed comb.
The above takeaways only capture a glimpse of the diversity of topics that were investigated by our expert panellists last week. Given the rapidly evolving financial services landscape, innovation is a journey rather than a destination. It was refreshing to take stock of the progress that’s occurred in embedded finance, and to postulate just what the future holds for the space.
The Fintech Talents community will convene once again to explore further developments next year at our dedicated FTT Embedded Finance and Super-App Europe conference (May 16th, London). Save the date now and we look forward to seeing you there.
If you want to discuss the next edition, please get in touch.
By Onesha Liyanage, Senior Producer, Embedded Finance & Customer Alpha, VC Innovations
