Serhii Zakharov, CEO and Founder of PayDo, and fintech veteran of 12+ years, joined us at the FTT Fintech Festival last month and shared his thoughts on the growth of online businesses and their evolving needs – particularly for payments solutions.

How have the needs of online businesses changed?

As competition and complexity increases for online businesses of all types, there is no room for complacency. Modern online businesses require a lot of online solutions – including  business banking, money transfers, multi currency money transfers. FX, mass payments, virtual cards and innovative solutions that may not yet even exist.

That is a lot of potentially fragmented solutions and solution-providers to manage.

How does PayDo address the need for simplified management of payments solutions?

As Serhii notes innovation is about problem solving and innovators need solutions designed to support them in running competitive businesses laser focused on addressing those problems. Given the complexity of what is required, modern businesses need unified payments systems. That allows for more agile ways of working, whilst decreasing the burden on internal operations teams and lowering the cost of payments.

Out of the box solutions allow company founders and leaders to focus on delivering for their customers rather then becoming enmeshed in the complexity and time consuming process of managing numerous payments supplier relationships.

Watch to full interview below to hear more for Serhii about how PayDo addresses the complexity of payments and the need for ongoing innovation that keeps pace with the evolving needs of modern digital businesses.

For more thought-provoking conversation, idea sharing and innovation, join a community with a passion for payments on the 12 May in London at FTT Payments 2026 .