At a very busy Fintech Talents Festival, we were delighted to find some time to speak about the BaaS market with George Toumbev, Chief Commercial Officer at NatWest Boxed.
In an increasingly competitive market with a growing range of providers, it was interesting to hear what sets NatWest Boxed apart. George pointed to 3 key differentiators:
- The NatWest brand and depth of relationships with a broad range of businesses, including most of the FTSE 250 helps foster trust based on a long and deep track record.
- He also pointed to their balance sheet and funding. NatWest Boxed has the capital and a sustainable funding model. That is particularly important to partners and customers given the challenging macroeconomic environment.
- He also noted the banking license itself and all the capabilities that come with along with that. Security, compliance and risk management processes, for example, take time and resource to build. Something that is difficult to replicate. As he notes, this is probably the most significant feature of what NatWest Boxed has to offer.
Do you want to learn more about what he views as some of the biggest opportunities for consumers and businesses? George has an well informed view of embedded finance, the key stakeholders and the compelling use cases being seen in the market.
Listen to the full interview below.
Are you equally as passionate about embedded finance? Join us for FTT Embedded Finance & Super Apps, co-located with Customer Alpha, FTT Payments and Future Identity Customer on the 13th May 2025 at Convene 22 Bishopsgate, London.
Not only Europe’s largest gathering of banks, leading brands, and innovative technology providers, you can also meet the team from NatWest Boxed.
Check out the booking options and register here.
The next edition of the FTT Fintech Festival will take place on the 10th – 11th November 2025 at The Brewery, London.
Co-located with FTT AI Transformation, FTT Mutuals, the Future Identity Festival, and FID Fraud & FinCrime, join 2,000+ attendees for two days of ground-breaking content, networking, and access to cutting-edge technology and solutions.
Save the date and register your interest here.
