Maersk’s “global local strategy”: Cash, digital wallets, apps and everything in between
Join us as we dip into the complicated world of payments within the international logistics sector! Head of Digital Customer Journey at Maersk, James Brindley-Raynes, shares some of the challenges Maersk faces as well as topics covered at the FTT Fintech Festival in November last year.
Being a global business that needs to deliver on a local scale, Maersk has to adapt it’s payment journeys depending on region and personal choice. James talks about some of the ways in which he is working on optimising customer journeys across multiple payment methods (often as part of the same supply chain) as well as the insights shared in his panel discussion on payments and customer loyalty.
Watch the 2 minute interview below to hear more about James’ work and the key takeaways from his session on improving the payment experience.
Facing the challenge of providing the right payment options for your customers? Looking to reduce cart abandonment? Join us on 13th May at our London payments event as we tackle both the complexities and opportunities of the rapidly evolving payments landscape.
