From Data to Decision: Kate Bullman, Head of Partnerships and European Sales, GDS Link
At this year’s FTT Lending, we caught up with Kate Bullman, Head of Partnerships and European Sales at GDS Link. With over 25 years in retail banking, decisioning, and data, Kate shared how GDS Link is helping lenders cut through complexity and make faster, smarter credit decisions. “We simplify credit lending decisions by bringing together complex data and analytics,” she said. “It’s about giving lenders the tools to act quickly and confidently, while freeing up humans to focus on the parts of the process where they truly add value.”
GDS Link is working with over 100 data sources to enhance decisions—whether it’s open banking data, fraud detection signals, or Euro-based data sets. They support clients not only in integrating data but also in building and deploying machine learning models. As Kate pointed out, the company is helping lenders move from slow, manual processes to faster, more automated ones.
Looking to the future, Kate sees AI playing a critical role in lending decisions. “Imagine being able to type a simple question, like ‘What happens if I change the credit score threshold?’ and getting an instant, data-backed answer from your decision engine,” she said. This shift to natural language interfaces and AI-powered co-pilots could revolutionise how lenders interact with their decisioning platforms.
Kate’s closing remark sums up the exciting landscape we’re entering: “We’re all learning every day.” It’s a space where technology, data, and human expertise are coming together—and companies like GDS Link are leading the way, helping lenders not only adapt to change but shape the future of finance.
Watch the full interview here to explore how GDS Link is driving innovation and transforming the future of the lending industry.
Join us at the FTT Fintech Festival on 10-11 November at The Brewery, London. Engage in insightful discussions on the latest trends and opportunities shaping the future of fintech. Don’t miss this chance to connect with industry leaders and explore the innovations driving change in financial technology.
