"Alternative data should be for everyone, so we can all make good decisions faster," says Hamza Khan, founder and CEO Suburbia. "Let me tell you one fact about traditional data that you might not know (this might blow your mind) but generally it sucks."
"My biggest startup lesson is to really make the product accessible," "People are busy, they are not going to invest the time and the effort to learn what you do and how you do it," says Hamza Khan, founder and CEO Suburbia. "You need to make sure what ever you are building is understandable, it's easy to use and people can see the benefits clearly."
Hamza Khan, founder and CEO of data insights provider Suburbia, talks us through how to discover real value in new data sources, advises keeping all doors open to the unexpected, and feels no shame in expressing a love for Pabst Blue Ribbon beer.