Lucy Woolfenden

Marketing Director, Yolt

– Data-driven marketer with 14 years’ experience, successfully launching two mobile Apps, strategically leading global campaigns and managing teams
– Launched Fintech and Mobile Social Messaging Apps hitting monthly targets and tracking to daily metrics
– Planned, developed and delivered global campaigns across multiple regions and cultures for world-class brands both client- and agency-side 

– Proven track record of planning-to-delivering multi-year, 360 global campaigns that have had significant impact mobilising audiences and amassing new users 

– Experienced at effective management of a network of agencies, internal teams and brand partners
– Analytical in nature – adept at Google Analytics, AppsFlyer, MixPanel, Facebook, Twitter, Instagram, Google Adwords, Apple Search and Connect etc
– A natural team player and lover of exploring the unknown

Key Skills: team leadership, management, marketing strategy, integrated, performance marketing, social media, digital marketing, influencer marketing, online marketing, brand and program strategic planning, campaign and program management, partnership negotiation and development. online management, management, marketing management, business development, marketing management, paid media, paid social, SEO, Public Relations.